Why Advertise in CBT Playbills?

This season, for performances in the Clarence Brown Theatre, we will both print a hybrid playbill and create a digital playbill. Both will include your advertising. Our Lab Theatre productions will feature a digital playbill which also will include your advertising. All digital ads will link back to your website. For patrons wishing to view the playbill on their mobile once they are in the theatre, we will have a QR code which will direct them to the link.

In addition, all digital playbills will be included in each e-blast sent to more than 20,000 patrons promoting each production, and then sent as a link in each pre-performance email to patrons attending each production.


Full Color Ads

Full page (Inside front cover, inside back cover, or back cover
Full page

Black and White Ads

Season Per Show
Full page
$2100 $325
Half page $1200 $200
Quarter page $700 $125

Balance Due:  Payment is due 30 days after invoice is received.

Advertising Policies

  • Ads cancelled after the deadline will be charged for the space ordered.
  • The CBT will not be liable for damages or any error in any advertisement for more than the cost of the space occupied by that which is an error.
  • The advertiser is responsible for obtaining photo releases from persons whose pictures appear in advertisements.
  • The advertiser and/or agency assumes liability for all content (including text representation and illustrations) of advertisements printed and assumes responsibility for any claims against the publisher.
  • The CBT reserves the right to refuse any advertisement at its own discretion.
  • If you require a tear sheet, please contact us for payment arrangements.

Advertising Format

PDF files are preferred. Please submit digital ads to Julie Summers at: jsummer4@utk.edu

For information on advertising, please contact Robin Conklin at rconkli1@utk.edu
or 865.974.2497.

Ad sizes for playbill